Administering a university's growth into the virtual domain: how to avoid the optimiser's curse
by Milorad M. Novicevic, M. Ronald Buckley, Del Hawley, Bart Garner
International Journal of Management in Education (IJMIE), Vol. 1, No. 3, 2007

Abstract: Organisations must plan change in order to be successful, but strategic planning by universities is challenging because it is often accompanied by the emergence of the 'optimiser's curse'. The optimiser's curse phenomenon occurs as a result of an inaccurate opportunity–threat framing of change by administrators pursuing growth in, and penetration of, the virtual domain. We provide a theoretical explanation of this phenomenon, as well as propose a matrix to assess the organisation's climate for the planned change. In conclusion we outline a programme that may help prevent the emergence of the optimiser's curse in the educational institution.

Online publication date: Mon, 17-Sep-2007

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