Productivity of internet shops Online publication date: Thu, 12-Jul-2007
by Paul Alpar, Naveen Donthu
International Journal of Electronic Business (IJEB), Vol. 5, No. 3, 2007
Abstract: The success of internet shops can be assessed in various ways. Here, we measure how well the respective websites transform their inputs into outputs. The model variables are based on the characteristics of shopping websites as a computer information system and a sales channel. The choice of variables is verified with statistical models while the actual assessment of the economic performance and benchmarking of the shops is carried out with Data Envelopment Analysis (DEA). The data for the models are obtained from three different sources: site analysis with a web crawler, website visiting statistics collected by a market research firm, and measurement of visitors' perceptions.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com