The effect of green operations on open innovation strategy: the moderating role of organisational commitment
by Moayyad Al-Fawaeer
International Journal of Business Excellence (IJBEX), Vol. 34, No. 3, 2024

Abstract: This paper analyses how managers involved in green operations (GO) view GO's effects on open innovation strategy (OIS, inbound and outbound). The moderating role of organisational commitment between GO and OIS is also investigated. The study participants were managers involved in the implementation or supervision of green operational processes in Jordanian public shareholding industrial companies. Results indicate the relationship between GO and OIS is statistically significant. By contrast, the impact of organisational commitment is greater than the impact of GO on open innovation strategy. A better understanding of the methodological nature of GO and OI is based on adopting more comprehensive dimensions to be used in analytical models, and examining the obstacles to OI in developing countries is the primary challenge for future research.

Online publication date: Mon, 09-Dec-2024

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