An exploratory study of spectators' motivation in football
by Abel Correia, Sandra Esteves
International Journal of Sport Management and Marketing (IJSMM), Vol. 2, No. 5/6, 2007

Abstract: Football matches in Portugal attract a large number of spectators every week of the season. In this study, we investigate spectators' motivation to attend live football events, by submitting a questionnaire at a major final. An analysis regarding the latent variables, sex and age differences is undertaken. Conclusions and remarks on possible marketing strategies are suggested.

Online publication date: Tue, 05-Jun-2007

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