Why do high-tech firms suffer delays in international new product rollouts?
by George M. Chryssochoidis
International Journal of Manufacturing Technology and Management (IJMTM), Vol. 2, No. 1/2/3/4/5/6/7, 2000

Abstract: Many companies nowadays launch their new products in the global market. International product managers must effectively coordinate and orchestrate multiple introductions in a variety of country market environments. Sticking to time schedules remains fundamental for new product success. Delays will be destructive, an unwieldy problem in high-tech highly international sectors where product life cycles are short. What are the main causes of delays in new product rollouts across multiple country markets? The results of a case based study reported in this article provide some answers to this question.

Online publication date: Wed, 02-Jul-2003

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