Decision-making in the agricultural product supply chain based on blockchain technology
by Guangdong Liu; Ziyang Li; Jinggui Chen
International Journal of Simulation and Process Modelling (IJSPM), Vol. 20, No. 2, 2023

Abstract: Blockchain technology can regulate and trace the various nodes in the circulation of agricultural products, which can effectively improve circulation efficiency and reduce transportation losses but also bring corresponding costs. Based on this, we construct two theoretical models before and after investing in blockchain, study blockchain pricing and channel selection for APSC participants, and propose blockchain investment thresholds. The main results show the following: 1) investing in blockchain may harm the profits of APSC participants when the potential market demand is too low and the level of channel competition is too high. The FPS develops the same pricing strategies in both channels before investing in blockchain, but they are no longer consistent after investing in blockchain; 2) the e-retailing channel encroaches on the demand of the direct sales channel after investing in blockchain, but the total demand increases; 3) the fresh product supplier will only invest in blockchain if the blockchain fixed cost is low enough, and investing in blockchain is always beneficial to the e-retailer.

Online publication date: Fri, 02-Feb-2024

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