Streaming wars: an analysis of the growth and competitive landscape of the subscription video-on-demand services market
by Neveen Badr; Sayed Sharaf; Abeer A. Mahrous
EuroMed J. of Management (EMJM), Vol. 6, No. 1, 2024

Abstract: In today's fiercely competitive markets, customers' desire for instant gratification has shifted towards subscription video-on-demand (SVOD) services as the preferred choice for digital entertainment. Moreover, as viewers increasingly abandon traditional broadcast TV, the billion-dollar market for SVOD is projected to expand further. This paper aims to analyse the market dynamics and explore expansion opportunities in the SVOD industry. By presenting a comprehensive overview of the global streaming market, with a specific focus on Egypt, this research emphasises the pivotal role of customer choice and incorporates the perspectives of content creators. It also highlights the significance of financial analysis in understanding the complex landscape of streaming services.

Online publication date: Thu, 11-Jan-2024

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the EuroMed J. of Management (EMJM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com