Influence of digital product convergence on the disruptive susceptibility of value networks and the disruptive potential: a replication case study of the German digital camera market Online publication date: Wed, 03-Jan-2024
by Eva Fritsch; Govinda Ahuja; Stefan Hüsig
International Journal of Technology Management (IJTM), Vol. 94, No. 2, 2024
Abstract: Convergence and disruption are often observed in digitalised markets however, the relationship between them is not well understood. This paper aims to analyse whether new-market disruptive innovation (DI) caused by a digital product based on convergence has any influence on the concepts of disruptive susceptibility (DS) and disruptive potential (DP). To achieve this, the frameworks created by Klenner et al. (2013) and Keller and Hüsig (2009) were used to analyse DS and DP of a digital innovation using the case study of the disruption caused by digital cameras by mobile and smartphone cameras in Germany. The results of this study indicate that the DS during the assessed period was low but at the same time, the innovation itself showed a high DP. DP performed well however, DS has shown to work only under certain boundary conditions, and hence, further analysis of these boundary conditions is needed in future studies.
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