SMEs e-strategies within the logistics and tourism industries
by Gideon Azumah, Lenny Koh, Stuart Maguire
International Journal of Management and Enterprise Development (IJMED), Vol. 4, No. 5, 2007

Abstract: The main focus of this paper is identifying e-strategies within SMEs in the logistics and tourism industries to provide competitive advantage via an insight into the current strategies employed by the SMEs. This paper uses triangulation research method to obtain data from 56 SMEs to explore some of the strategic issues in the Internet Cultural Era (ICE). An analysis of the data and the literature provides new evidence of emerging e-strategies. Also the data analysis and results in this research reveals significant gaps between theory and practice and leads to the development of a new understanding of business e-strategies.

Online publication date: Mon, 30-Apr-2007

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