The innovation and success of consumer electronics using new product development process
by Cheng-Wen Lee
International Journal of Innovation and Learning (IJIL), Vol. 4, No. 6, 2007

Abstract: This research attempts to establish a model of a new product development process suitable for a consumer electronics company to help the firm become a strategic organisation and realise its creation/innovation. I built a conceptual framework and proposed three hypotheses. Data to test this research using a benchmarking questionnaire were gathered from 38 consumer electronics firms. The results indicated that, in a comparison between new-to-the-world products and product modifications, the former was generally more important than the latter in most stages. Furthermore, during the planning phase, the focus was on how to formulate technology into a product, and these products derived from technologically and commercially discontinuous innovation significantly emphasised this phase considerably more so than those products created from commercially discontinuous innovation or continuous innovation.

Online publication date: Sun, 29-Apr-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Innovation and Learning (IJIL):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com