The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience Online publication date: Wed, 05-Jul-2023
by Antonio S. Williams; Byungik Park; Zack P. Pedersen
International Journal of Sport Management and Marketing (IJSMM), Vol. 23, No. 4, 2023
Abstract: The purpose of this study is to examine the effects of motivational qualities of music elicited by two primary types of music sources (i.e., self-selected music and facility-selected music) on consumer emotional and cognitive responses in a fitness facility environment. The concept of motivational qualities of music was aligned with Mehrabian and Russell's stimulus-organism-response (SOR) theory. A survey was administered to self-paced fitness customers (n = 183) who were exposed to either type of music in a natural field experiment setting. SEM was utilised for hypothesis evaluation. The three hypotheses were confirmed: that SSM provides a greater degree of motivation for fitness facility customers than FSM; that higher perception of motivational qualities of music led to greater arousal and pleasure, and that the greater their pleasure and arousal, the greater their satisfaction with their exercise experience.
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