Temple service quality model for future pilgrimages in Indian sub-continent through user-generated contents (UGC) in TripAdvisor
by Debasish Batabyal; Yashwant Singh Rawal; Pratim Chatterjee; Shatrajit Goswami
International Journal of Tourism Anthropology (IJTA), Vol. 9, No. 2, 2023

Abstract: Several thousand years old 12 holy radiant pillars (or Jyotirlings) circuit, comprising 12 temples, represents the most sacred Hindu pilgrimage with immense religious and mythological values in the Indian sub-continent. This paper designs and projects a temple service quality (TSQ) model based on user-generated content (UGC) from TripAdvisor for all these 12 sacred sites with a special emphasis on the Kashi Vishwanath temple in Varanasi. This Kashi Vishwanath temple registers maximum negative reviews all over a decade. The TSQ model is exhibited through these extensive reviews of research literature, official temple websites, and user-generated content (UGC) in TripAdvisor. The accuracy, precision, and sensitivity of the model have been tested through a confusion matrix retrieved from UGC in TripAdvisor.

Online publication date: Fri, 12-May-2023

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