Small business clusters and their role in prioritising barriers to e-commerce adoption: a study of two approaches to cluster development
by Robert MacGregor, Lejla Vrazalic
International Journal of Electronic Marketing and Retailing (IJEMR), Vol. 1, No. 3, 2007

Abstract: In the last decade there has been renewed interest in the role of clusters as tools for boosting regional competitiveness. This has been especially evident with the advent of e-commerce and initiatives by governments throughout the world encouraging the adoption and use of the technology. This paper investigates two approaches to cluster development and e-commerce adoption and their effect on the level of importance placed on barriers to e-commerce adoption by regional small businesses. The results show that not only does membership/non-membership of a cluster affect the perceived importance of barriers to e-commerce, but that the cluster approach itself also affects the priorities placed on e-commerce adoption barriers.

Online publication date: Fri, 06-Apr-2007

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