Examining the comprehensive relationship between customer trust and social media purchase: a bibliometric review and directions for future research
by W. Shabeena Shah; K. Mohamed Jasim; Shahid Alam; S.G. Balaji
International Journal of Business and Emerging Markets (IJBEM), Vol. 15, No. 2, 2023

Abstract: The present study aims to examine the comprehensive relationship between consumer trust and social media (SM) purchases. We started looking for research papers in the similar measures, there are many empirical studies available. However, no systematic literature review studies (SLR) have focussed on the influence of consumer trust on SM purchases. Thus, we attempted to do a SLR to explore the available literature on relationship between SM purchases and consumer trust using bibliometric analysis. We used VOS Viewer software to do a bibliometric analysis using the Scopus database. To get a better understanding of the influence of SM purchases on consumer trust, three research questions were developed through a detailed literature review of the study variables. Through this article, we present the areas that need to be studied in SM and provide directions for future research. We have also attempted to highlight the importance of consumer trust in influencing consumers towards buying from SM platforms.

Online publication date: Fri, 21-Apr-2023

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