Ways for novelty: disparity and commonness between business innovation and fiction creation Online publication date: Wed, 05-Apr-2023
by Ping Lan
International Journal of Business Innovation and Research (IJBIR), Vol. 30, No. 4, 2023
Abstract: This research aims at bridging two distinct creative streams and promoting innovation. Business innovation and literature creation are two powerful engines for propelling modern society. However, how they pursue novelty with their styles and how they can learn from each other is rarely addressed. The author uses both literature surveys and participant observation, systematically looking into six areas in each stream. They are the classification of final products, the key elements contained in a success output, personal traits and skillsets of creators, originations of 'aha' moments, the realisation of a creative idea, and the ecosystem surrounding a creation. In addition to pinpointing the novelty roots shared by the two streams, this research reveals the critical differences in the six areas. The article further points out how business innovation could enrich itself by learning from its creative counterpart based on the disparities.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Innovation and Research (IJBIR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook