Perceived tourism development and tourism-friendly behaviour: the mediation role of overall quality of life
by Seyedeh Fatemeh Ghasempour Ganji; Azar Kaffashpoor; Lester W. Johnson
International Journal of Tourism Policy (IJTP), Vol. 13, No. 2, 2023

Abstract: This study examines the link between tourism development with the tourism-friendly behaviour of local residents and the mediating role of residents' overall quality of life (QOL) in this regard. A sample of 384 residents of Mashhad city in Iran completed a questionnaire. Structural equation modelling (SEM) with Warp PLS was used for model estimation. The findings indicate that tourism development related to residents' QOL and their tourism-friendly behaviour positively. QOL partly mediates the relationship between tourism development and tourism-friendly behaviour. Moreover, the social and economic impacts of tourism development have a stronger association with QOL than the environmental and cultural impacts, and the impact of the social and environmental impacts of tourism development on tourism-friendly behaviour is stronger than the economic impact. Current studies on local settings lack a comprehensive investigation of the link between tourism development, QOL and tourism-friendly behaviour. The research findings could help researchers and authorities to recognise the key factors that predict residents' QOL and tourism-friendly behaviour.

Online publication date: Fri, 31-Mar-2023

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