Website selection for online shopping by multi-criteria decision analysis using symmetric hendecagonal fuzzy number Online publication date: Fri, 10-Mar-2023
by M. Revathi; M. Valliathal
International Journal of Mathematics in Operational Research (IJMOR), Vol. 24, No. 3, 2023
Abstract: Fuzzy decision-making offers comprehensive resources that can tackle with uncertainty in different categories of decision-making problems that can be developed for best website selection. The main intention of this research is to propose a website evaluation model using fuzzy multi-criteria group decision-making (FMCGDM) method. The opinions of the experts are recorded by linguistic terms that can be conveyed in a new generalised structure of the fuzzy number named symmetric hendecagonal fuzzy number (SymmHDFN). On this basis, the evaluation model is suggested and implemented for four major online shopping websites with alternatives, and the influential criteria that control online shopping are taken into account. Simple additive weighting (SAW) procedure is applied to evaluate the websites in this study. A ranking system based on the centroid procedure is extended to SymmHDFN and implemented on the websites being considered.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Mathematics in Operational Research (IJMOR):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook