A critical analysis of the experience of mumpreneurs: a study based on tourism industry in Sri Lanka Online publication date: Thu, 09-Mar-2023
by Ranwala S. Ranwala; H.A.K.N.S. Surangi
Middle East J. of Management (MEJM), Vol. 10, No. 2, 2023
Abstract: Work-life balance and its implications for the success of female entrepreneurs in Asian countries is a relatively neglected topic in the scholarly literature. Therefore, the study explores the work-life balance experience of mumpreneurs in the Sri Lankan tourism industry. This qualitative study used the narrative approach, and ten mumpreneurs were selected and interviewed by following the purposive sampling method. Thematic analysis was used to analyse the collected data. Findings revealed that social, environmental and individual factors are the main themes when choosing entrepreneurship as a career option, and mumpreneurs have issues satisfying both family and business demands. Mumpreneurs use coping strategies such as networking, planning the day, managing the time, doing business at home and doing the business only for survival. The present study enriches the understanding of the behaviours of mumpreneurs in the tourism industry and contributes to the literature by introducing a new model of mumpreneurs' experience.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the Middle East J. of Management (MEJM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com