A novel model to improve mobile commerce acceptance based on TAM in Iran Online publication date: Thu, 09-Mar-2023
by Taghi Javdani Gandomani; Sheida Shirian; Hadi Khosravi Farsani
Electronic Government, an International Journal (EG), Vol. 19, No. 2, 2023
Abstract: Along with traditional commerce, a new commerce has emerged called e-commerce which has influenced trade rules from different aspects. Mobile commerce is a special kind of wireless e-commerce that expands the spread of wireless communication technologies. Correct understanding of providers is certain and important in facing the technology of mobile commerce. With the development of information technology and in order to understand a user's acceptance of a given technology in different domains, many general models were created, and the technology acceptance model (TAM) is one of the most popular models. The present study focuses on offering technology acceptance model of mobile commerce in Iran (regarding the above-mentioned limitation). Therefore, some new factors like trust, training, income, experience and so on, have been added to this model by considering factors of primary model of technology acceptance and using standard questionnaire of Davis and colleagues. Then, the proposed model was analysed and shows its good acceptance.
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