Thought leadership and strategic communication: proposal for a conceptual model
by Vânia Guerreiro; Sónia Pedro Sebastião; Leandro Pereira
International Journal of Learning and Intellectual Capital (IJLIC), Vol. 20, No. 2, 2023

Abstract: Strategic communication exists to enable decision making and will only have a place in organisations if the leader recognises its value. Leading, through thought enables the co-creation of meanings. In a V.U.C.A. world, the companies' life is reducing, so it is mandatory to explicit the companies' purpose to survive and prosper. In the act of co-creation, this study finds the necessary grounds for relations, and structures the foundations of organisational strategy. This inductive and exploratory study, based on 64 qualitative interviews with management professionals in Portugal, aims to construct a conceptual model that ascertains the competencies of a thought leader and allows for the discerning of attributes related to the concept of thought leadership. The results demonstrate that skills, innovation, communication, intelligence, and charisma are the most mentioned characteristics that encompass the idea of thought leadership. This study is justified by the need for leaders to understand the competencies they must possess and develop to be more effective in the context of communicatively constructed organisations.

Online publication date: Wed, 01-Mar-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Learning and Intellectual Capital (IJLIC):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com