Digital bank accounts and digital credit cards: extending UTAUT2 to FinTech's services in Brazil
by Érico Aurélio Abreu Cardozo; Juliana Maria Magalhães Christino; Ana Carolina Paiva de Carvalho
International Journal of Services and Operations Management (IJSOM), Vol. 44, No. 2, 2023

Abstract: The purpose of the work is to propose and test a model that could assess likely antecedents, moderators, and consequents of the adoption and use of digital bank accounts and digital credit cards, services offered by fully digital financial technologies (FinTechs). The theoretical model UTAUT2 extended was utilised with the constructs 'security concerns', 'relative advantage' and 'personal innovativeness' (as antecedents), 'collectivism individualism', 'prevention of uncertainties', 'short/long term orientation' (as moderators) and 'word of mouth' (as a consequent). The research model was tested based on 413 valid responses from users to a survey analysed via structural equations modelling. The antecedents explained the intention to use is 83.7% of the FinTech's financial services analysed. This paper meets the research gap concerning a relatively novel business model in a financial segment that is still short of empirical research and is utterly novel as far as the theoretical proposal presented is concerned.

Online publication date: Thu, 16-Feb-2023

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