Understanding the effects of relationships on the intention of a firm to adopt e-banking
by Feng-Yang Kuo, Fan-Chuan Tseng, Ding-Yuh Liou
International Journal of Electronic Finance (IJEF), Vol. 1, No. 4, 2007

Abstract: Recently, many banks have adopted the e-banking system as a way to expand their range of available financial products and services, so that they can increase their competitiveness. Unlike the popular view that advanced information technology would automatically lead to adoption, this paper considers the nature of relationships in the banking industry and argues that stronger relationship ties and greater relationship advantages will influence technological strategies. Based on the social embeddedness theory, we investigate how several relationship factors may affect the intention of a firm to adopt an e-banking system that is initiated by its trading bank partner. Our findings show that both relationship benefits and relationship trust beliefs can lessen the concern about possible risks and increase the intention to adopt e-banking. Apparently, relationship is an 'invisible' asset that is specific to the bank and its corporate client. As banks wish to employ IT as a competitive weapon, they must become aware that a long-term, reliable relationship cannot be easily replaced by information technology.

Online publication date: Wed, 21-Mar-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Finance (IJEF):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com