Viewpoint: Bertil Turesson on PLM
by Gahl Berkooz
International Journal of Product Lifecycle Management (IJPLM), Vol. 2, No. 1, 2007

Abstract: 'Viewpoint' presents current trends, research directions, end user perspectives, and vendors' strategies that are shaping PLM today. 'Viewpoint' brings a pragmatic perspective focused on the 'what', 'why' and 'how' of PLM. In this first edition of the column, Bertil Turesson, PLM Strategist, Volvo Car Corporation is interviewed to give his perspectives on PLM. Bertil's perspective on PLM is unique because he has a historical perspective dating back to the introduction of 3D CAD, through the development of CAD data management, and PLM at Volvo, while at the same time being a part of the evolution of 'PLM theory'. Bertil emphasises PLM as a holistic business approach with aspects of Process, Methods, Information and Tools, as well as the importance of corporate culture as determining the success of PLM initiatives in corporations. Such an approach to PLM is particularly challenging to corporations with a strong functional-hierarchical structure as found in large traditional manufacturing companies. Related to this is the challenge in creating academic PLM programmes with the appropriate cross functional scope that spans engineering, computer science, business and organisational behaviour.

Online publication date: Tue, 20-Mar-2007

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Product Lifecycle Management (IJPLM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com