Market competition and cooperation: identifying competitive/cooperative interaction groups
by C. Carl Pegels, Yong I. Song
International Journal of Services Technology and Management (IJSTM), Vol. 8, No. 2/3, 2007

Abstract: Intra-industry group formation has largely focused on strategic group formation, and has been based on similarity of strategic resource and scope commitments, and on the basis of mobility barriers. In this paper we present a study where competitive/cooperative interaction group identification is based on the patterns of tactical and strategic interactions as found in market competition and cooperation. We posit that patterns of competitive and cooperative interactions among firms provide in-depth information on the configuration of the inter-dependence interaction patterns in an industry. The interaction patterns are mapped onto competitive/cooperative interaction groups using a strategic interaction (action-response) matrix. Clustering techniques are used to partition the firms in the industry into groups, which maximally interact with each other. The partitioning technique was applied to the airline industry resulting in four competitive/cooperative interaction groups. The largest of the four competitive/cooperative interaction group was sub-divided into four clusters of firms exhibiting similar interaction patterns.

Online publication date: Mon, 19-Mar-2007

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