Mapping social media in the theoretical field of behavioural finance: a bibliographic analysis Online publication date: Wed, 21-Dec-2022
by Anantdeep Kaur Maan; Atul Shiva
International Journal of Electronic Finance (IJEF), Vol. 12, No. 1, 2023
Abstract: In the last two decades, the field of social media research has grown tremendously, and the interest of academic scholars has been engendered in this field. Research on the influence of social media in the context of behavioural finance is being mapped out in this study. The research emphasises the contemporary fields of social media and behavioural finance by implementing bibliometric tools to identify substantial and significant omissions from the literature. The study retrieved 295 studies from the Web of Science database using keyword exploration. The analytic approaches have been implemented here in the detection of prominent journals, plentiful writers, nations, and associations, thereby adding to the body of knowledge on social media and behavioural finance. Tools such as bibliographic coupling have been applied to better understand the conceptual and intellectual framework. Finally, the directions of literature review study will serve as a guide for future research.
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