A small service enterprise: system dynamics study
by Virupaxi Bagodi
International Journal of Services and Operations Management (IJSOM), Vol. 43, No. 4, 2022

Abstract: The dynamic complexity is growing continuously due to the exponential growth in technological innovations. The managers in a business setting find it hard to manage a problem as it does not come alone; it is connected to another set of subsystems. This could be the reason why the list of Fortune 500 companies keeps changing. The mortality rate of the small and medium enterprises in India is also on the rise. The dynamic complexity is hard to handle and requires a radically different approach. System dynamics has been widely used to capture dynamic complexity due to its ability to capture nonlinear relations, delays, interrelations, and interaction among all the elements in a system. A case study was conducted in a service organisation employing system dynamics methodology. It has been systematically demonstrated through policy experimentation how managers fall prey to 'quick-fixes' in real world setting.

Online publication date: Tue, 06-Dec-2022

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