Equipment as a service and the role of technology: the transition towards usage-based business models Online publication date: Mon, 05-Dec-2022
by Isabella Stojkovski; Ann-Kristin Achleitner; Thomas Lange; Svenja Jarchow
International Journal of Entrepreneurial Venturing (IJEV), Vol. 14, No. 4/5, 2022
Abstract: Technological advances open opportunities for new ways of profit generation or entirely new business models (BMs). 'Equipment as a service' (EaaS) is perhaps one of the most drastic examples of technology-enabled BM innovation (BMI) in the field today. To gather knowledge on this phenomenon, we choose an exploratory, qualitative research design and collect data through 26 semi-structured interviews with experts belonging to four relevant stakeholder groups. Drawing on BMI theory, we clarify: why firms move towards usage-based BMs, what the main usage-based BM archetypes are, and how shifting to these archetypes innovates the BM. We discuss technology as a key driver of usage-based BMI. Our analysis further identifies four usage-based BM archetypes: Leasing Plus, Flexible Contracting, Renting/Sharing, and Performance Contracting. While this study focuses mainly on BMI in established firms, the results are also relevant to younger firms and start-ups that are yet to determine their BM.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurial Venturing (IJEV):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com
Our Blog 
Follow us on Twitter 
Visit us on Facebook