Competitive advantage and business sustainability through design thinking within manufacturing SMEs: an integrative literature review Online publication date: Sat, 03-Dec-2022
by Jarno Manzke
International Journal of Competitiveness (IJC), Vol. 2, No. 3, 2022
Abstract: This integrative literature review described design thinking experts' views on how manufacturing small business enterprises (SMEs) can successfully drive design thinking within their firm as an innovation strategy to support business sustainability and competitive advantage. This study was framed by two concepts developed by Bjoerklund et al. within their integrating design across the organisation model: the concept of coevolving design capabilities and the concept of the design-driven organisation. While large and multinational firms well understand the successful adoption of design thinking processes, the same continues to be a challenge for leaders of SMEs, who remain confronted by various challenges constraining their innovation activities. This study's outcome may drive positive social change by providing SME leaders an improved understanding of how to drive design thinking and innovation to remain relevant in an increasingly chaotic environment.
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