Remote customer interaction in frugal product development: model with customer evaluation
by Ravi Kumar Gupta; Caglar Ucler; Alain Bernard
International Journal of Product Lifecycle Management (IJPLM), Vol. 14, No. 4, 2022

Abstract: The objective of this paper is to deliver an efficient structured methodology for spatially distributed but collaborative frugal product development to fulfil the requirements of emerging markets. The utilisation of local content, customer feedback, and preferences are respected to enable the customisation of products and attributes in the customer's environment. Virtual customer inspection tool based on augmented reality is developed and presented for remote customer interactions, recording feedback, preferences, and customisations. The developed tool enables the interaction of the customer with the product in digital, semi-finished, and finished form, which is capturing customer experiences, integrates geographical spread, and validates the product in the customer's environment. To achieve this, the tool uses intelligent decision-making with the incorporation of analytic hierarchy process, where satisfaction evaluation of the customer is used to achieve optimal requirements for frugal product development. The developed tool and associated remote virtual customer interactions are demonstrated with use cases.

Online publication date: Tue, 22-Nov-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Product Lifecycle Management (IJPLM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com