Impact of healthcare service quality on patient satisfaction and loyalty in a Jordanian private hospital
by Marwan Khaleel; Shiva Ilkhanizadeh; Huthaifah Khrais
International Journal of Productivity and Quality Management (IJPQM), Vol. 37, No. 3, 2022

Abstract: This study was aimed to investigate the effect of quality of healthcare on patient satisfaction and their loyalty towards a private hospital in Jordan. In total, 130 outpatients participated in a questionnaire survey at one of the biggest private hospitals in Jordan. These data were analysed using SPSS and applying approaches that involved frequency statistics, factor analysis, C-alpha, correlation and regressions analysis. The results indicate that the variables tangible and empathy have a direct impact on patient loyalty and an indirect impact on patient loyalty through patient satisfaction. It was also found that patient satisfaction has a significant relationship with patient loyalty in the private hospital. Practical implications are drawn from this research with the emergence of private healthcare; there has been competition by the health institutions to increase their performance and attract customers, and to achieve this, the private hospitals in Jordan need to work on enhancing quality, satisfaction and loyalty.

Online publication date: Mon, 14-Nov-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Productivity and Quality Management (IJPQM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com