Practising soft HRM for Generation Y employees against the turnover crisis of the 21st century Online publication date: Mon, 14-Nov-2022
by Md. Mahamudul Hassan; Manimekalai Jambulingam; Elangkovan A.L. Narayan; Md. Uzir Hossain Uzir; Hussam Al Halbusi
International Journal of Business Excellence (IJBEX), Vol. 28, No. 3, 2022
Abstract: Frequent turnover causes enormous problems, which remains a burning issue for the last few decades, moreover with the inception of Gen Y employees, it has risen further. In general, the problem was turnover, but with the massive initiation of Gen Y employees in the private sectors, it is found that traditional retention policies are not working especially for Gen Y. Literature reviews reveal that SHRM is likely to be one of the most effective measures for the retention of Gen Y employees. As such, it is found that this soft HRM is viable to the demands of Gen Y to ensure job satisfaction and retentions. SEM (AMOS) was used to analyse the data, create the model and to find out the mediating effects. The result reveals the essential insights regarding the knowledge of Gen Y's viable soft HRM requirements. The study contributed to all concerns which included all stakeholders.
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