Analysis of e-marketplace for the textile industry in China Online publication date: Thu, 08-Mar-2007
by Jun Zhuo, Xin James He
International Journal of Management and Enterprise Development (IJMED), Vol. 4, No. 3, 2007
Abstract: This research investigates the current status of e-marketplace in the textile and apparel industries in China by means of a survey from 100 firms in Zhejiang, China. The main purpose of this paper is to reveal 'why' and 'how' firms adopt such B2B e-commerce intermediation to replace or supplement the traditional supply chain networks and conventional trade fairs in pursuit of more sustainable, long-term competitiveness. Statistical analysis indicates that the key motivation for a company to participate in e-marketplace is to explore marketing related information exchange and dissemination as the first step to achieving more tangible e-business benefits and operational efficiency, whereas the number one perceived benefit of using e-marketplace is that it will improve the firm's information technology infrastructure and technological know-how in the long-term. Managerial implications are discussed in terms of e-commerce environment, global competitiveness, potential transaction cost reduction, and related supply chain management issues.
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