Towards the transformation of technological platforms' business models: the Uber example
by Nabyla Daidj; Thierry Delécolle; Cédric Diridollou
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 47, No. 2/3, 2022

Abstract: This research aims to understand whether and how dynamic capabilities play a key role in the transformation of platforms' business models. The analysis is based on the case of Uber, a major company in the sharing-economy transportation market. It is shown that this company is characterised by a dynamic business model, whose evolution comprises three phases corresponding to the dynamic capabilities' framework: the sensing phase (value creation), the seizing phase (iterative creation of the business model itself) and the transformation phase. A simple platform for connecting drivers and private individuals at the time of its creation, Uber is now a multi-sided technological platform, putting data at the centre of its value creation model.

Online publication date: Thu, 03-Nov-2022

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