Technology disruption in healthcare: artificial intelligence application, challenges, and policy recommendations in India Online publication date: Thu, 03-Nov-2022
by Sheshadri Chatterjee; Ranjan Chaudhuri; Alkis Thrassou; Demetris Vrontis
International Journal of Internet Marketing and Advertising (IJIMA), Vol. 17, No. 3/4, 2022
Abstract: Artificial intelligence (AI) technology, along with its related algorithms, hardware, capability and applications, is rapidly expanding across sectors and industries, globally. Through a combination of theoretical and qualitative research, this study identifies the different applications of AI in the healthcare sector, including biomedicine, disease diagnostics, hospital record management, living assistance, biomedical research, and more. Particular emphasis is placed on the case of Indian hospitals and the relevant opportunities and challenges for sustainable growth of AI in the healthcare sector, at both the policy and governmental levels. The study finds that policy improvements, greater investment in R&D activities, and effective governance constitute the keys towards the maximisation of both the potential and actual benefits of AI in the healthcare sector.
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