Apple internetwork operating system and Google's Android in sub-Saharan Africa: the mobile internet services dimension Online publication date: Mon, 24-Oct-2022
by Francis Bukie Osang
International Journal of Wireless and Mobile Computing (IJWMC), Vol. 23, No. 2, 2022
Abstract: Technology acceptance model (TAM) was extended to enable the researcher to carry out a comparative study of iOS and Android in sub-Saharan Africa on mobile internet services for educational purpose in a natural end-user environment. To test the model, a survey of 180 students from a private university in Nigeria was conducted. The exploratory factor analysis (EFA) was tested on the latent variables to analyse test items measuring the constructs and the ordinary least squares multiple regression to analyse the results. The results showed a 75% and 36% predictive power of the model for iOS and Android respectively. Additionally, perceived ease of use significantly influenced adoption decisions for both iOS and Android. Perceived cost, social norms and all other constructs except perceived enjoyment were supported for iOS and rejected for Android. Strategies that factor in reduced cost and ease of use must be considered if full penetration is to be achieved.
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