Tourism destinations' online representation: a performance assessment
by Anastasia E. Spyridou; Evangelos Christou; Donghee Shin
International Journal of Technology Marketing (IJTMKT), Vol. 16, No. 4, 2022

Abstract: This study aims to expand the application of a website assessment model called the Website Quality Index (WQI), to a global sample of tourism destination sites, with an aim to create a representative global ranking system measuring effectiveness and attractiveness of tourism destination websites. The results of this study indicate that there is a disconnect between the destinations that rank highly in number of visitors and tourism spending when compared to the WQI ranking. These findings contribute to future digital marketing strategies for tourism destinations, and provide valuable insight into the importance of meeting consumer demands and an increased focus to keeping up with technological trends.

Online publication date: Tue, 18-Oct-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Marketing (IJTMKT):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com