Mobile payment adoption at the pre-purchase stage Online publication date: Tue, 04-Oct-2022
by Ling Long Tsai; Michael Loncar
International Journal of Mobile Communications (IJMC), Vol. 20, No. 6, 2022
Abstract: Although several studies have examined adoption of mobile commerce, only a few have considered mobile payment (MP) adoption at the pre-purchase encounter stage. The following study aims to investigate MP usage intention at the pre-purchase stage. A questionnaire based on the extended unified theory of acceptance and use of technology (UTAUT) model was issued to 550 Taiwanese mobile phone users. Results show that at the pre-purchase stage, effort expectancy, performance expectancy, and perceived value are the three major predictors of intention to use MP. It was also found that facilitating conditions and self-efficacy are significant predictors of effort expectancy, perceived benefits have a positive impact on perceived value, and that perceived risks have a negative influence on perceived value. Importantly, effort expectancy was also found to mediate facilitating conditions and performance expectancy, as well as self-efficacy and performance expectancy.
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