Did the effects of the pandemic affect online/digital banking adoption in Sri Lanka? Online publication date: Fri, 16-Sep-2022
by Anuja Yapabandara; Nagalingam Nagendrakumar
International Journal of Electronic Banking (IJEBANK), Vol. 3, No. 3, 2022
Abstract: The research paper sets light on why the public is reluctant to adopt online/digital banking products even during the COVID-19 pandemic. The research was conducted from a deductive approach having stratified random sample from the districts of Colombo, Gampaha and Kandy. Hypotheses were designed based on rigorous review of literature. Data obtained from the survey was analysed through binary logistic regression to identify the impact of the variables on adoption of online/digital banking products. The study concludes that computer and internet literacy, perceived usefulness and awareness were the most influencing factors of adoption of online/digital banking products. The study is significant since it takes the effects of pandemic into consideration. The study argues that the contradictory nature observed in some variables, which were well established in previous studies, is caused by the pandemic and thereby leads for recommendations, which would support enhancing banking operations on online/digital banking products.
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