The effect of mobile phone penetration on e-commerce diffusion: a global perspective using structural equation modelling
by Muftawu Dzang Alhassan; Ibrahim Osman Adam
International Journal of Business and Systems Research (IJBSR), Vol. 16, No. 5/6, 2022

Abstract: Mobile technologies especially mobile phones have become an essential part of individual lives. This has led to a swift change in people's engagement in electronic commerce. Whilst information systems literature touts the benefits of mobile technology in propelling e-commerce, there is a lack of studies that have empirically examined the dual effects of mobile infrastructure and mobile affordability on e-commerce adoption at the global level. Furthermore, on the linkages between mobile infrastructure, mobile affordability, and e-commerce adoption, the mediating role of trust has not been widely explored. To fill this gap, we develop and empirically validate an integrated e-commerce model based on the swift trust theory. We rely on secondary data from 107 countries and partial least square structural equation modelling as the analytical tool. Our findings show that whilst mobile infrastructure and mobile affordability does not positively influence e-commerce uptake, trust significantly influences e-commerce adoption at the global level. Also, the mediating role of trust was not supported. We provide some directions for future research.

Online publication date: Mon, 12-Sep-2022

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