Determinants of m-payment adoption behaviour in Bangladesh Online publication date: Wed, 17-Aug-2022
by Mohammad Osman Gani; Muhammad Intisar Alam; Mohammad Zahedul Alam; Shahin Ahmed Chowdhury; Rafiuddin Ahmed
International Journal of Business Information Systems (IJBIS), Vol. 40, No. 3, 2022
Abstract: Modern technology facilitates mobile payment (m-payment) services throughout the world. M-payment ensures flexibility and convenience in carrying out everyday activities. The study aims to assess the intention of adopting m-payment service, as well as to find out the factors that affect consumer intention considering Dhaka, the capital city of Bangladesh. Descriptive research was developed with a valid sample of 280 respondents through snowball and judgmental sampling methods. Data were collected by an online survey using email and social media platforms. It was found that factors like – convenience, mobile payment knowledge, perceived risk, and social influence had a positive and significant influence on consumer intention to adopt m-payment. On the other hand, perceived security had an insignificant influence. This study has a scope to serve as an important stimulus for developing strategies to the marketers that may accelerate the consumer intention to adopt m-payment.
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