Cool semantics of mini electric vehicles considering appearance attractive factors Online publication date: Sat, 13-Aug-2022
by Le Xi; Su-nan Li; Hui Zhang; Jian-xin Cheng
International Journal of Vehicle Design (IJVD), Vol. 88, No. 1, 2022
Abstract: Today, the word 'cool' has become a generic term to indicate approval from audiences for a new design style of freshly released concept cars. To capture this 'cool style', this study investigated the appearance characteristics of mini electric vehicles (mini-EVs) using cool semantics. The cool semantic space of mini-EVs has been constructed through the coolevaluation grid method (C-EGM), and the internal relationship between multiple cool semantics and appearance factors was identified by the quantitative analysis of quantification theory type I (QT-1). Then, the key factors extracted from QT-1 were subdivided by the fuzzy Kano model (FKM), to facilitate their adoption during the creation of designs by the designer. The results show that C-EGM and FKM can clearly deconstruct the concept and the essence of coolness products from multiple levels. Consequently, these can be utilised to promote the designers' accurate understanding of customer preferences of vehicle style and provide new ideas.
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