Using modern decorative design in the products to win new customers and markets Online publication date: Thu, 14-Jul-2022
by Tarek Ismail Mohamed
International Journal of Public Sector Performance Management (IJPSPM), Vol. 10, No. 1, 2022
Abstract: The coloured decorative units and patterns are playing an important role in attracting attention in various products and increasing their value, thus increasing the purchases of these products to achieve high profits for the companies. The perception of colours and their value are affected by a historical concept in terms of the culture of the viewers. In this research, I made some innovative, coloured decorative experiments on various products which are already existing in the international markets to give it more attraction and attention of consumers and improve its purchasing value. Through the various educational experiments which are carried out in this research, designers can create many ideas of new coloured decorative units for their products that meet the needs and desires of different users. This brings innovative and competitive products and services to the market, thereby strengthening their company's position in front of other competing companies.
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