The clustering stimulus on pricing techniques and sales performance in business organisations
by Oluwabunmi A. Falebita; Temitomiwa Matthew Adesina
EuroMed J. of Management (EMJM), Vol. 4, No. 3, 2022

Abstract: Previous research has investigated the effect that the techniques of pricing have on the sales of different organisations, but hardly has any prior study reconnoitered the stimulus of pricing techniques on the performance of sales among clustered organisations. We address this oxymoron as it relates to the clustering stimulus on pricing techniques and sales performance of organisations. A survey of three selected, top, food and beverages manufacturing organisations within the Ikeja business cluster was conducted. Results reveal some key pricing techniques and demonstrate that there is a positive interdependence between the pricing techniques employed the sales performance of clustered organisations.

Online publication date: Mon, 04-Jul-2022

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