Managing platform-based ecosystems in B2B markets – out-bound open innovation perspective
by Chung-Lin Tsai; Joon Mo Ahn; Letizia Mortara
International Journal of Technology Management (IJTM), Vol. 89, No. 3/4, 2022

Abstract: Technology advancements are underpinning firms in shaping their products and services into digital platforms to foster value co-creation in their platform-based ecosystems. While existing research has mainly focused on business-to-consumer (B2C) platforms, relatively little research has been conducted on business-to-business (B2B) platforms. To address this research gap, this study employs a case study approach to collect and examine three out-bound open innovation (OI) application cases in the context of B2B platforms, namely, TSMC, IBM and CNT Tech. The case analysis results show that the coverage of B2B markets can be expanded and diversified by OI. To improve the quality of platform offerings (not only platform services but also complementary innovations), the case firms implemented OI applications comprising two phases that manage knowledge outflows (with boundary resources) and inflows (with input/output controls) across their organisational boundaries. Knowledge sharing provided B2B platform owners new market creation opportunities, combined complementors, and pivoted some of the platform owners' core technologies, consequently diversifying the platforms' applications and making platform ecosystem more dynamic and vibrant.

Online publication date: Fri, 01-Jul-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Technology Management (IJTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com