The effects of psychological factors on green behaviour engagement: a Malaysian perspective Online publication date: Mon, 27-Jun-2022
by Marhana Mohamed Anuar; Maznah Wan Omar; Jumadil Saputra
J. for Global Business Advancement (JGBA), Vol. 14, No. 5, 2021
Abstract: The objective of this study is to examine the effects of psychological factors on green behaviour engagement among students in Malaysia. This study has integrated the theory of planned behaviour and value-attitude-behaviour model to develop a framework in order to predict green behaviour engagement among students. A self-administered survey was conducted among students from two top green campuses in Malaysia. The results indicate that green values have positive influences on students' attitude towards the environment. Subjective norms and perceived consumer effectiveness have significant impacts on green behaviour engagement, whereas attitude towards the environment has no significant influence on green behaviour engagement. The model developed in this study is helpful in predicting the factors that influence green behaviour engagement. The results of this study provide useful information and guidance for green campus administrators to plan for green campus initiatives in the future.
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