Modelling influence of big data analytic capability on enterprise performance: mediating effect of strategic flexibility Online publication date: Mon, 13-Jun-2022
by Hua Zhang; Ligang Liu; Hongji Yang
International Journal of Modelling, Identification and Control (IJMIC), Vol. 38, No. 3/4, 2021
Abstract: Nowadays, the development of big data has gradually moved from the initial stage of hot speculation to the practical stage. Many researchers and entrepreneurs have begun to pay attention to the important impact of big data analytic capability on enterprise performance. In this paper, a large-scale questionnaire survey was conducted among over 420 employees of 370 enterprises in the major economic circles of China and 223 valid samples were obtained. Through the mediating regression analysis and moderating regression analysis using SPSS 23.0 and AMOS 24.0, the paper found that: big data analytic capability has a significant positive influence on corporate performance, and strategic flexibility plays a mediating effect on it. Environmental uncertainty has a positive moderating effect on the path joining big data analytic capability and strategic flexibility and the path joining strategic flexibility and enterprise performance.
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