Beyond triple bottom line: 4Ps framework for the sustainability of the firms
by Krishna Raj Bhandari; Ajay Thapa; Biranchi Poudyal; Lekhnath Bhattarai
International Journal of Export Marketing (IJEXPORTM), Vol. 4, No. 4, 2021

Abstract: The purpose of this paper is to go beyond the narrow conception of corporate social responsibility as a profit-generating mechanism to a shared value where the people, planet, profit, and plural sector (4Ps) guide us towards a sustainable firm. The literature review on the firm sustainability and the recent e-pamphlet published by Henry Mintzberg, this paper proposes the fourth 'P' called the plural sector to achieve firm sustainability at the firm level while Mintzberg's articulation was at the macro economics level. The plural sector represents civil society, non-governmental organisations, cooperatives, and human rights organisations. Managers and policymakers need to incorporate the civil society and broader public groups in making the firm sustainable in the long run apart from saving the planet, reducing poverty, and at the same time making an ethical profit. Based on this logic, this research argues for the stakeholder's value maximisation approach and derives implications beyond Elkington's triple bottom line - arguing plural sector as a watchdog to keep the society in balance in most of the countries and markets.

Online publication date: Thu, 19-May-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Export Marketing (IJEXPORTM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com