An empirical investigation of a usage model of e-commerce technologies in small businesses in New Zealand: theory extension and implications
by Nabeel Al-Qirim
International Journal of Electronic Business (IJEB), Vol. 5, No. 1, 2007

Abstract: This research developed a usage model of Electronic Commerce (EC) technologies. The model hypothesised ten factors as influencing EC usage in Small to Medium-Sized Enterprises (SMEs) in New Zealand (NZ). The research findings indicated that relative advantage, cost, compatibility, size, information intensity of product, competition, pressure from suppliers/buyers and CEO's involvement play an important role on EC usage. However, support from technology vendors and CEO's innovativeness did not appear to influence the extent of EC usage in NZ SMEs. The research addresses implications arising from the different factors in relation to theory and to practice.

Online publication date: Fri, 02-Feb-2007

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