Consumers' intention to visit a robotic restaurant
by Md. Monirul Islam; Fathema Farjana Hani; Avijit Pratap Roy; Pronab Kumer Saha
International Journal of Tourism Policy (IJTP), Vol. 12, No. 2, 2022

Abstract: The aim of this study is to identify the factors that influence consumers' intention to visit robot restaurants. Data is based on feedback from 283 experienced customers using the random sampling method. Structural equation modelling (SEM) and hypothesis testing were conducted to validate the model after checking the reliability and validity of the scale items. The study found that curiosity, status symbols and children's influence were significant and that better service and innovativeness did not play a significant role in explaining the visit intentions of Bangladeshi robotic restaurants. The findings provide clues as to what factors marketers should consider. This study is important because consumer interest in robotic restaurants and robotic services is increasing overall.

Online publication date: Wed, 13-Apr-2022

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