Distribution channel coordination in green supply chain management in the presence of price premium effects Online publication date: Thu, 24-Mar-2022
by Tatavarty Guru Sant
International Journal of Services and Operations Management (IJSOM), Vol. 41, No. 1/2, 2022
Abstract: Analytical studies in green supply chain management have often considered that green orientation of the product and processes help organisations in many ways through benefits such as branding and ability to charge price premium. In this paper, an interview-based survey of industry experts and academicians working in green supply chain management was conducted to explore the greening initiatives taken by the companies. It is also explored that how manufacturers and retailers are coordinating the efforts of greening in the supply chain. The results obtained from modelling specific to the price premium effect of greening on various parameters such as price sensitivity, effectiveness of greening efforts and cost of greening, on the optimal pricing and efforts decisions by the channel partners are analysed and compared from industry practice perspective. Further, the obtained results are summarised and presented in the form of different case studies for projecting its academic and practical implication.
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